Marketing In The News: The Official Charts Company looks to ‘hook’ a new generation of chart-lovers

 Do people really check the charts anymore? That's why The Official Charts plans to enhance its website by offering more interactive features, such as allowing visitors to listen to snippets of any song that has charted and providing information about newly charted artists. Additionally they aim to create snackable video content like the "Top 10 in 60 Seconds," to appeal to casual users and encourage them to become regular chart checkers. By focusing on engaging younger users the Official Charts hopes to recreate the anticipation and excitement that previous generations felt towards the chart. To guide their efforts the Official Charts Company conducted research on the music listening habits of its audience. Surprisingly they discovered that many users viewed the chart as a way to escape algorithm-driven recommendations and discover music outside of their usual preferences. Armed with this insight the company developed a new campaign called "The People's Algorithm" to resonate with those annoyed by algorithmic suggestions.

In terms of visual identity the Official Charts is adopting a digital-first approach. The new brand color, cobalt blue and pink, were chosen to stand out on mobile devices. There will be a greater emphasis on video and short-form content, and the logo will be redesigned to align with the Number 1 award presented by the Official Charts. While embracing a modern digital aesthetic, the company also acknowledges its heritage by incorporating warm off-white tones that evoke nostalgia for physical music in the digital era.

This is huge for marketing for our generations that aren't regular chart checkers and who are always open to find new music.


Comments

Post a Comment

Popular posts from this blog

"Introducing Lyssa, a driven and ambitious second-year business student with a passion for finance and project management. With her unwavering determination, Lyssa aspires to become a successful financial advisor and project manager, making a positive impact on both individuals and organizations. Lyssa possesses a unique blend of analytical prowess and interpersonal skills, making her a natural fit for the dynamic world of finance. Her academic foundation in business studies, combined with her relentless drive to learn and grow, allows her to navigate complex financial landscapes with ease." That is what my friend wrote when I asked what my elevator pitch would be to introduce myself. So let me introduce myself more intimately. I am Lyssa Stcyr a second year business student who wants to become a financial advisor then project manager and I am taking this class to support those aspirations and learn more. I want to learn marketing because it provides the knowledge and skills
Read more

SOCIAL LISTENING

 Audi I chose Audi to look into as a company and what people are saying about the company. People are praising Audi for its aesthetic designs, luxury, and performance. People are also discussing specific model of cars and personal experience. On the other hand people are questioning Audi's ability to keep up with the ever changing market and be able to produce electric vehicles up to standards to compete with the rest.  Audi's value proposition is providing luxury vehicles, with new technology, better safety, and performance. The commit to innovation, design, and sustainability.   @carenthusiast21 "Just test drove Audi A6, and it was an incredible experience.The handling was smoot, interior was so luxurious. Definitely considering getting one soon." This shows how luxurious and sleek and appealing the brand is. Shows people in the market for a new car why this stands out. @EcoDriver123 "Impressed with Audi's e-tron, finally a sleek electric vehicle that combi
Read more